Your Next Cybersecurity Marketing Job
It's rare for marketers to stay in roles for a long time. If you do a quick search on LinkedIn, you'll notice most people job hop every 2-3 years. There are a multitude of reasons for this. Sometimes there's a cultural mismatch at the company; other times it has to do with employers refusing to pay what an employee is worth. And then there are factors that are not under your control, like a bad product that can't find a market or a few poor quarters when trends in technology and culture decimate earning potential. Marketers are often the first to be let go when things turn sour financially. Management has always treated marketing as an operational expense. There are exceptions, of course, but for the most part, if you can't market yourself as a direct revenue multiplier, you are often considered frivolous. Smart marketers accept this as fact and never forget to promote and quantify their value to the company. Often, subjective improvements to the company can later ...